Connecting Consumers to New York’s Craft Breweries – One Tap at a Time
The Official NYS Craft Beer App, developed in partnership with the New York State Brewers Association (NYSBA) and powered by Local Explorers, is a cornerstone tool in NYSBA’s mission to promote and support the state’s booming craft beer industry. Designed to engage beer lovers and encourage statewide exploration, the app drives visitation to local breweries, supports member businesses, and increases economic impact through beer tourism.
Our team partnered closely with NYSBA to build a seamless digital platform that elevates the visibility of New York’s breweries. The app enables consumers to discover craft breweries, collect digital passport stamps, and redeem points for rewards—all while building brand loyalty and driving foot traffic.
Key Deliverables & Features:
✅ Comprehensive Brewery Directory – Over 500 breweries searchable by location, name, or beer style, helping users easily plan visits across the state.
✅ Digital Passport Program – A gamified system that rewards users for visiting new breweries, incentivizing deeper exploration and repeat engagement.
✅ Custom Trail Building & Itinerary Planning – Allows users to create their own beer trails based on geography or preference, increasing app engagement and trip planning ease.
✅ Promotions, Events & Announcements – A dynamic communications platform for NYSBA to spotlight brewery events, seasonal releases, and updates.
The Official NYS Craft Beer App, powered by Local Explorers, delivers an innovative, data-driven solution that not only enhances the customer experience but also strengthens brewery marketing, boosts visitation, and reinforces NYSBA’s role as an industry leader in craft beer promotion.
Case Stories and Press Releases
Case Story: Coming Soon!
Press Release: Coming Soon!
